Oh hey, I’m
Ziyad
I
design
customer-facing experiences
where user behaviour
drives
business outcomes
My paralegal background taught me to navigate and work within complex systems.
I design for real usage, including edge cases, drop-offs, and the moments that impact outcomes.
Oh hey, I’m
Ziyad
I
customer-facing
experiences
design
where
user behaviour
business outcomes
drives
My paralegal background taught me to navigate complex systems.
I design for edge cases, drop-offs, and the moments that impact outcomes.
SHIPPED
2025
Improved
monetization cards
Redesigned a career development platform’s cards to reduce friction across two key monetization-linked actions, leading to higher task completion, stronger conversions, and clearer user flows.
Web App
Modals
B2C
Case Study
CONCEPT
2025
Shifted
matching behaviour
Designed a dating app focused on fostering genuine connections rather than reinforcing toxic, swipe-based engagement loops. The experience emphasizes intention, accountability, and healthier patterns.
Mobile App
End-to-end
B2C
Case Study
CONCEPT
2025
Integrated
music sharing
Introduced native in-app music sharing to replace link-based flows, reducing friction at the point of intent and embedding music sharing directly into Spotify’s core listening experience.
Mobile App
FEATURE
B2C
Case Study
HOME
A background in Paralegal Studies drives my rigorous, evidence-based approach to design.
Hey, i’m
Ziyad
I
b2c
products
design
for
outcomes
measurable
SHIPPED
2025
Improved
cards in revenue flow
Redesigned start-up career development platform’s cards to reduce friction across two monetization-linked actions.
Web App
Modals
B2C
Case Study
SHIPPED
2025
Encouraged
intentional swiping
Designed dating app that focused on fostering genuine connections rather than swipe-based engagement loops.
MOBILE App
END-TO-END
B2C
Case Study
SHIPPED
2025
Integrated
music sharing
Designed native in-app music sharing to reduce link-based friction within Spotify’s core listening flow.
MOBILE App
FEATURE
B2C
Case Study
© 2026 | ZIYAD AL-HUWAITI
SHIPPED
2025
Improved
monetization cards
Redesigned career development platform’s monetization-linked cards to reduce friction across monetization-linked actions.
WeB App
Modals
B2C
Case Study
CONCEPT
2025
Shifted
matching behaviour
Designed a dating app focused on fostering genuine connections rather than reinforcing toxic, swipe-based engagement loops.
Mobile App
end-to-end
B2C
Case Study
CONCEPT
2025
Integrated
music sharing
Introduced native in-app sharing to replace link-based flows and reduce friction within Spotify’s core listening experience.
Mobile App
FEATURE
B2C
Case Study
